Cellar Series Sales Sheets

2021

Digital

Template design for the sales team to present a special line of ciders to select accounts.

2 Towns Ciderhouse was bringing their special Cellar Series back in a new format that was spontaneous, experimental, draft only, and in extremely limited quantities. The sales team needed a sales sheet template that they could edit and send off in email newsletters as new Cellar Series ciders dropped frequently and with little notice. The final template design was released in multiple color schemes that could reflect the cider's hue or ingredients. The Cellar Series relaunch was met with enthusiasm by accounts and cider lovers, with each release selling out quickly for several months.

Process

I designed 5 initial versions in InDesign which the sales team selected from. After applying feedback, I created the different color schemes and then converted the files to be editable in Photoshop since that was the sales team's preferred program to edit the templates with.